Broad discounts have yet to emerge across Dubai’s off-plan market, according to fäm Properties research reported by Khaleej Times on 30 September. Of 717 projects launched since July 2023, 44 had cut prices by at least 5% since the end of February. Just 28 were selling below their initial launch price.
The more revealing difference was sales pace. Among 574 projects launched since 2025, those priced at least 20% above their area’s median had sold a median 60% of units, against 73.8% for the median project in the sample.
Price the alternatives
For a buyer, that makes nearby competition worth examining closely. Compare the total price, layout and instalments with similar homes before treating an unchanged developer price as proof of demand. Slower sales can leave more choice available even when the advertised price stays put.