Omniyat Acquires 36,600 sqm Marjan Beach Plot in First RAK Expansion

Marjan has signed an agreement with Omniyat for the development of a 36,600 square metre plot on Marjan Beach in Ras Al Khaimah, the Dubai-based developer's first investment outside the emirate and a structural shift in the northern emirate's positioning within the UAE's ultra-luxury residential market.

The plot features a 250-metre beachfront and occupies a prime position opposite Wynn Al Marjan Island. The project is set for delivery by 2030, according to statements from both parties released in November 2025.

The announcement coincided with Omniyat's 20th anniversary, a milestone that marks two decades of architectural output concentrated almost exclusively in Dubai. The Ras Al Khaimah mandate represents the first geographic diversification for a developer whose portfolio has been defined by projects in Dubai.

Abdulla Al Abdouli, Group Chief Executive Officer of Marjan, framed the partnership as a continuation of the master developer's thesis that Ras Al Khaimah can absorb ultra-luxury product typologies previously exclusive to Dubai. "Marjan's commitment to drive Ras Al Khaimah's transformation into a global lifestyle and investment hub has led to strategic partnerships that align with our national ambitions," Al Abdouli stated. "Following the landmark success of Marjan Island and RAK Central, we launched Marjan Beach to establish new benchmarks for waterfront living in the region."

Marjan Beach is a mixed-use waterfront destination designed around eight distinct neighbourhoods. The development will host 12,000 hotel keys and 22,000 residential units. The project is designed with capacity to host a population of 74,000 residents and a workforce of 32,000. The development is set to welcome up to 180,000 visitors annually and stretches across three kilometres of beachfront with 6.5 million square feet of open green spaces.

The precinct is positioned as a catalyst for Ras Al Khaimah's alignment with RAK Vision 2030, the emirate's strategic framework targeting 3.5 million annual visitors. The tourism development mandate is overseen by the Ras Al Khaimah Tourism Development Authority.

Mahdi Amjad, Founder and Executive Chairman at Omniyat, characterised the Ras Al Khaimah investment as a response to structural shifts in how ultra-luxury is defined and where it can be delivered. "In recent years, we have witnessed an extraordinary evolution unfolding in Ras Al Khaimah," Amjad noted. "One that, combined with the paradigm shift in how ultra-luxury is defined, is ushering in a new era of real estate development and attracting global capital and talent."

Amjad added that the partnership would "leverage OMNIYAT's two decades of expertise in creating ultra-luxury waterfront destinations, alongside the Emirate's exceptional infrastructure, authenticity and natural beauty, to develop destinations that elevate the human living experience and enrich communities. Together, we will drive the shift from ownership to experience, and from exclusivity to meaningful, authentic, and purposeful living."

The timing of Omniyat's entry reflects a broader recalibration of developer interest in Ras Al Khaimah, driven in part by the emirate's expanding hospitality infrastructure. Marjan Beach is located in proximity to Wynn Al Marjan Island.

The Marjan Beach plot acquisition also signals a shift in how master developers in the northern emirates are structuring land sales and partnership agreements. Rather than pursuing a pure plot-sale model, Marjan has opted for strategic partnerships with developers whose brand equity and execution capabilities align with the emirate's positioning objectives.

For Ras Al Khaimah, the Omniyat partnership represents a validation of the emirate's capacity to attract developers with established track records in Dubai's most competitive segments. Al Abdouli noted that Omniyat brings "its proven track record of ultra-luxury real estate developments to enhance Marjan Beach's appeal among global and local investors and visitors."

The 2030 delivery timeline for the Omniyat project aligns with the broader Marjan Beach masterplan and the operational launch of Wynn Al Marjan Island, creating a sequenced rollout of hospitality and residential inventory designed to support the emirate's tourism and population growth targets.

The announcement also underscores the role of sovereign-backed master developers in shaping the UAE's regional real estate hierarchy. Marjan is described as one of the largest real estate developers in the UAE and the leading master developer of freehold properties in Ras Al Khaimah.

Marjan Beach is promoted as offering "an authentic coastal lifestyle that promotes connectivity and walkability, distinguishing Ras Al Khaimah as a sustainable investment hub and premier tourism gateway." The development's design emphasises open green spaces and beachfront access as core components of its positioning.

The project's proximity to Wynn Al Marjan Island positions it within a precinct that will function as Ras Al Khaimah's primary ultra-luxury residential and hospitality cluster. The Omniyat plot offers panoramic views of Ras Al Khaimah's natural landscapes, according to the announcement.

Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, has stated that the emirate is gearing up for a tourism boom, with ambitious plans to attract more than 3.5 million tourists over the next five years. "Our goal isn't just about visitor numbers, it's about building a destination people want to return to and even call home," Phillips said.

Phillips emphasised that the emirate's rapidly expanding tourism ecosystem is driven by bold investments, forward-looking development plans, and a clear focus on sustainability, authenticity, and future-readiness. "We're making sure the visitor experience remains front and center. It's the everyday interactions and memorable stays that turn tourists into lifelong ambassadors," he added.

Ras Al Khaimah's commitment to green tourism was spotlighted through initiatives like the "Responsible RAK" framework, which recognises leadership in environmental responsibility. Phillips noted that "with the world watching, we are achieving firsts that haven't been done anywhere else."

The Marjan Beach development is designed to support RAK Vision 2030's targets through high-value investment and tourism growth. The mixed-use waterfront destination is positioned as a catalyst for attracting both visitors and residents to the emirate.

Whether Omniyat's Ras Al Khaimah project achieves the pricing premiums and absorption rates that characterise its Dubai portfolio will depend on the emirate's success in building the tourism and residential infrastructure necessary to support ultra-luxury product. The 3.5 million visitor target and the completion of anchor projects will serve as leading indicators of demand sustainability in a market that remains in the early stages of its ultra-luxury evolution.

The announcement marks a significant step in reinforcing the emirate's position as a premier residential and lifestyle destination aligned with RAK Vision 2030. Marjan's strategy of welcoming developers with proven track records represents a continuation of efforts to establish Ras Al Khaimah as a competitive alternative to Dubai for ultra-luxury residential development.